Forward / Pay it Forward
You moved from curiosity to impact.
Now help someone else do the same.
Teams that complete the Summer AI Intensive and see measurable business impact may nominate another B2B support team for the program. If that team enrolls, your intensive fee is credited back to you.
How it works
Three steps.
One simple idea.
Step one
COMPLETE
Complete the Summer AI Intensive and show measurable impact.
Finish the week and demonstrate that the work moved the needle on a real business metric: deflection rate, resolution time, agent efficiency, or another outcome we agreed to track at the start of the engagement.
Step two
NOMINATE
Nominate a B2B support team you believe is ready to do the same.
Think about teams that are stuck in the AI curiosity phase: evaluating tools, running pilots that go nowhere, or dealing with the same operational friction you had before Forward. Your nomination tells us they're worth a conversation.
Step three
CREDIT
If they enroll, your $2,500 fee is credited back to you in full.
No partial credits, no fine print. When a team you nominate completes enrollment, you receive a full credit equal to your Forward intensive fee. One successful nomination. One full refund.
Why we built this
The goal is simple.
Help more B2B support teams move from AI curiosity to operational impact, without months of trial-and-error.
01
Most teams are stuck in the same loop.
Vendor demos. Internal pilots. Inconclusive results. Another quarter without a clear answer. The problem isn't the technology. It's that no one is in the room helping connect AI capability to operational reality.
02
Word of mouth from practitioners matters.
When someone who runs a support operation tells another support leader "this worked for us," that cuts through the noise. Your nomination carries weight a marketing message never could.
03
Impact should compound, not stay contained.
Every team that moves from friction to measurable value raises the bar for what's possible in B2B support. This program is how we scale that effect beyond one week, one company at a time.
04
Your credit is a signal, not a reward.
The fee credit exists because we want nominations to mean something. You're not forwarding a name. You're vouching for a team's readiness. That's worth something, and we want it to cost something too.
Eligibility
What qualifies.
Both sides of the nomination have a bar to clear.
To nominate
Your engagement must qualify.
You can nominate after your Forward week closes and at least one agreed-upon success metric has been validated. Impact doesn't have to be fully scaled. It has to be real and documented.
- . Summer AI Intensive completed
- . At least one measurable outcome validated
- . Nomination submitted within 90 days of your engagement close
To be nominated
The team must be a real fit.
We'll have a discovery conversation with the nominated team. If they're not the right fit for a Forward week, we'll tell them, and you, honestly. We won't enroll a team that isn't ready.
- . B2B customer support team or operations leader
- . Active AI initiative or clear intent to start one
- . Willing to engage in a scoping conversation
Credit is issued after the nominated team completes enrollment and payment. One nomination per completed engagement. Nominations are not transferable.
Nominate a team
Forward.
Know a support leader who's been circling the same AI friction for too long?
Send us their name.
The credit
One successful nomination. One full credit. Your $2,500 Forward fee returns to you when the team you nominate enrolls.